At Action Factory, we collect certain anonymous and non-personally identifiable information about users in order to display effective advertisements. Based on the behavior and preferences of the users that we have identified, we seek to group those users into certain categories. We then seek to display the most relevant advertisements to the users in those categories.
The Anonymous Data
The Anonymous Data that we collect about users through our services is anonymous, non-personally identifiable information and may include such information as your Internet Protocol address, your browser, recent search history, and your activity on the websites of our partners (the “Anonymous Data”). (An Internet Protocol (“IP”) address is an address on the internet that is automatically assigned to your computer when you establish a connection on the Internet.)
Personally Identifiable Information
We do collect certain personally identifiable information if you register with us on our website. This personally identifiable information, which may include your name, company information, address, and your website information (collectively, “PII”), is only captured when you register on our site. This PII is not shared, sold or rented to any other third parties. If you would like to have this PII changed, you can contact us at the email below.
How We Collect the Anonymous Data
We may collect this Anonymous Data, directly or indirectly, from our network of Partner Sites, or we may purchase this Anonymous Data from other third party providers.
Use of Anonymous Data
We use the Anonymous Data that we collect in order to display advertisements that we believe may be relevant to you. In seeking to identify relevant advertisements, we use this Anonymous Data to create and refine user segments, develop and refine algorithms, and to understand better how your interaction with a website might be of interest to advertisers. We do not link any Anonymous Data to the PII collected on our website.
Further, we may share aggregated information that we have learned from the use of the Anonymous Data with third parties. Such information may include traffic patterns, sales, and other site information. For example, we might share statistics on how many customers viewed or clicked on a particular advertisement.
We do not sell the Anonymous Data to third parties.
Blogs and Testimonials
Please note that if you use a blog on our site, you should be aware that anything you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. As a result, we are not responsible for the PII you choose to submit in these forums. Some of our clients have chosen to post testimonials on our site. We have obtained the approvals of such clients to post their PII along with the testimonial.
Please note that we have a third party cookie, Google Sitemap, on our site which assists us with the operation, maintenance and analytics of the website.
Anonymous Data Security
We employ reasonable industry standard measures to protect against the unauthorized access, disclosure, modification or destruction of the Anonymous Data. While we are committed to ensuring the security of the Anonymous Data, you should be aware that no Anonymous Data protection measures can provide 100% guarantee of security. Consequently, we do not warrant or guarantee the security of the Anonymous Data.
Anonymous Data Retention
Action Factory does not use or retain any personally identifiable information (PII) and only relies upon non-PII. Action Factory shall maintain such data only for as long as necessary for practical business purposes, unless required to do otherwise by law.
Changes to Action Factory Corporate Structure
The above notwithstanding, we may disclose any of the Anonymous Data, any PII or any other information we collect when we believe that we have a legal obligation to do so. For example, we may disclose any of the above in order to (i) protect our rights and/or comply with a judicial proceeding, court order, or legal process served or (ii) protect or defend our proprietary rights.
We have no control over, nor any responsibility for, the privacy policies and/or content of any of our Partner Sites. As a result, we disclaim any and all responsibility for, or affiliation with, any third party cookies, pixels or practices.
Your Consent & Right to Change This Policy
Effective Date and Governing Law